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<\/span><\/strong><\/p>\nTip #1 – Use Pinterest to build your brand a<\/span>uthority<\/strong><\/h3>\n\nYou don\u2019t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field,\u00a0<\/span>share from a carefully vetted combination of sources<\/strong>\u00a0to\u00a0<\/span>ensure your boards contain the most accurate and useful information available<\/strong>.<\/span><\/p><\/blockquote>\n<\/div>\n…\u00a0pin relevant and helpful resources<\/strong>. Your followers will come to think of your account as the go-to place for reliable information about your subject. And as you increase your authority, you\u2019ll continue to build trust, which\u00a0could lead to increased customer loyalty and referrals from brand advocates.<\/p><\/blockquote>\nI’m still figuring out exactly what my brand is, but this makes me realize that I want to get and stay focused in order to be seen as the expert in my niche. I’ve always been one to watch who I associate my own name as well as my business name with, but this reinforces that reasoning (yes, I sometimes question if I’m on the right track).<\/p>\n
Tip #2 – Use Pinterest to expand your reach and grow your audience<\/strong><\/h3>\nUse Group Boards and <\/span>collaborate with popular pinners who have a large following<\/strong>\u00a0to\u00a0<\/span>expose your brand and content to more people<\/strong>.<\/span><\/p>\n… Better Homes and Gardens strategically collaborates with popular pinners to boost following.<\/span><\/p>\nUsing group boards, BHG has grown its overall follower numbers to over 379,000.<\/p>\n
\nBetter Homes and Gardens has developed group board strategies to grow their Pinterest following.<\/p>\n<\/div>\n
Use This Approach Thoughtfully<\/strong><\/p>\nYour followers will see what your contributors pin, and what they pin will reflect on your business, so trust between parties is important.<\/p>\n
The collaborative partnership should benefit both parties.<\/p>\n
…<\/p>\n
A poorly conceived partnership built around content that isn\u2019t relevant to your existing audience could lead to a loss of followers. Collaborate with someone outside of your niche and your followers will be confused. The collaboration must make sense.<\/span><\/p><\/blockquote>\nI just recently set up a Gift Ideas account and invited a friend to share the products and ideas she likes as well. After reading this, maybe I should create group boards on my existing account rather than build an entirely new account. Seems like that might be more productive time-wise.<\/p>\n
Tip #3 – Use Pinterest to drive traffic to your website<\/span><\/strong><\/h3>\nBeth Hayden, author of\u00a0Pinfluence<\/em><\/strong><\/span><\/a>, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.<\/p>\nIn order\u00a0to take advantage of this, Pinterest users first have to be attracted to your pins and repin them to their boards.<\/p>\n
The most successful pins on Pinterest have some traits in common. They\u00a0combine great images with content<\/strong>\u00a0to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.<\/p>\nPins don’t necessarily have to be taken by a professional photographer to be popular.<\/p>\n
Share attractive content on Pinterest to drive traffic to your site<\/strong>.<\/span><\/p><\/blockquote>\nThis third concept is the number one reason I started learning more about Pinterest. I had spent a few hours one weekend just “playing” and pinning things I liked, but then found that for weeks after, people were still repinning those same pins. I knew there had to be a way to utilize Pinterest for business traffic as well. The fact that the amount of traffic is so high, makes it well worth the time I’m now investing into my business to learn even more.<\/p>\n
If you’d like to read more of this article, be sure to go read Cynthia’s Guest<\/strong> Post<\/strong><\/span><\/a>\u00a0over at Social Media Examiner. She offers some really great examples of how this is all working for other people!
\n<\/span><\/p>\nYour Turn:<\/span>\u00a0Do you use Pinterest for branding your business? Have you used it for generating traffic or are there other things you use that you feel work better?<\/strong><\/p>\n
You don\u2019t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field,\u00a0<\/span>share from a carefully vetted combination of sources<\/strong>\u00a0to\u00a0<\/span>ensure your boards contain the most accurate and useful information available<\/strong>.<\/span><\/p><\/blockquote>\n<\/div>\n
…\u00a0pin relevant and helpful resources<\/strong>. Your followers will come to think of your account as the go-to place for reliable information about your subject. And as you increase your authority, you\u2019ll continue to build trust, which\u00a0could lead to increased customer loyalty and referrals from brand advocates.<\/p><\/blockquote>\n
I’m still figuring out exactly what my brand is, but this makes me realize that I want to get and stay focused in order to be seen as the expert in my niche. I’ve always been one to watch who I associate my own name as well as my business name with, but this reinforces that reasoning (yes, I sometimes question if I’m on the right track).<\/p>\n
Tip #2 – Use Pinterest to expand your reach and grow your audience<\/strong><\/h3>\n
Use Group Boards and <\/span>collaborate with popular pinners who have a large following<\/strong>\u00a0to\u00a0<\/span>expose your brand and content to more people<\/strong>.<\/span><\/p>\n
… Better Homes and Gardens strategically collaborates with popular pinners to boost following.<\/span><\/p>\n
Using group boards, BHG has grown its overall follower numbers to over 379,000.<\/p>\n
\nBetter Homes and Gardens has developed group board strategies to grow their Pinterest following.<\/p>\n<\/div>\n
Use This Approach Thoughtfully<\/strong><\/p>\n
Your followers will see what your contributors pin, and what they pin will reflect on your business, so trust between parties is important.<\/p>\n
The collaborative partnership should benefit both parties.<\/p>\n
…<\/p>\n
A poorly conceived partnership built around content that isn\u2019t relevant to your existing audience could lead to a loss of followers. Collaborate with someone outside of your niche and your followers will be confused. The collaboration must make sense.<\/span><\/p><\/blockquote>\n
I just recently set up a Gift Ideas account and invited a friend to share the products and ideas she likes as well. After reading this, maybe I should create group boards on my existing account rather than build an entirely new account. Seems like that might be more productive time-wise.<\/p>\n
Tip #3 – Use Pinterest to drive traffic to your website<\/span><\/strong><\/h3>\n
Beth Hayden, author of\u00a0Pinfluence<\/em><\/strong><\/span><\/a>, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.<\/p>\n
In order\u00a0to take advantage of this, Pinterest users first have to be attracted to your pins and repin them to their boards.<\/p>\n
The most successful pins on Pinterest have some traits in common. They\u00a0combine great images with content<\/strong>\u00a0to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.<\/p>\n
Pins don’t necessarily have to be taken by a professional photographer to be popular.<\/p>\n
Share attractive content on Pinterest to drive traffic to your site<\/strong>.<\/span><\/p><\/blockquote>\n
This third concept is the number one reason I started learning more about Pinterest. I had spent a few hours one weekend just “playing” and pinning things I liked, but then found that for weeks after, people were still repinning those same pins. I knew there had to be a way to utilize Pinterest for business traffic as well. The fact that the amount of traffic is so high, makes it well worth the time I’m now investing into my business to learn even more.<\/p>\n
If you’d like to read more of this article, be sure to go read Cynthia’s Guest<\/strong> Post<\/strong><\/span><\/a>\u00a0over at Social Media Examiner. She offers some really great examples of how this is all working for other people!
\n<\/span><\/p>\nYour Turn:<\/span>\u00a0Do you use Pinterest for branding your business? Have you used it for generating traffic or are there other things you use that you feel work better?<\/strong><\/p>\n